From Invisible
to Icon:

How to Become a Known Expert in Your Industry

A timeless guide to personal branding that has captivated readers since its initial publication in 2013.

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Now, in its revised and expanded edition, this book takes you on a transformative journey, empowering you to transcend invisibility and emerge as an influential figure in your field. Unveiling powerful strategies and insights, this comprehensive resource equips you with the tools needed to craft a compelling personal brand that resonates with your target audiences.

Whether you're an aspiring professional or a seasoned veteran, From Invisible to Icon paves the way for your success, helping you harness your unique strengths, amplify your voice, and leave an indelible mark on your industry. Get ready to unlock your full potential and embark on a path towards becoming a true icon in your field.

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From Invisible to Icon is a must read for anyone who wants their brand to walk into the room long before they do. Through his captivating personal stories and practical advice, John Fareed unveils the secrets of crafting a personal brand identity that not only stands out but leaves an indelible mark on the minds of others.”

Kevin Short

Bestselling Authorof “Sell Your Business for an Outrageous Price"

“John's book is an invaluable resource for anyone looking to enhance their personal brand. From the compelling quotes at the start of each chapter to the relatable personal stories and practical exercises that guide us in defining our unique path, this book is a treasure trove of wisdom. It's not just informative; it's engaging, insightful, and most importantly, actionable. Highly recommended for anyone on the journey of personal brand growth.”

David Kong

Founder and Principal of non-profit DEI Advisors, Former President and CEO of Best Western Hotels & Resorts

“From Invisible to Icon is a must-read for developing your personal and professional brand and achieving meaningful success in your industry. John Fareed's positivity is contagious, and his teachings are valuable and methodical, helping you unleash your brand's full potential.”

Laurent Halasz

Celebrity Chef, Entrepreneur and Founder of FIG & OLIVE and Francine Restaurants

“After reading his book, it feels like I’ve known John Fareed forever!  I am amazed at how many things he shared that just stuck with me. I constantly find myself using his principles to promote myself as a real estate development expert.  If you are looking for the ‘how to’ on creating a powerful, lasting and vibrant brand, From Invisible to Icon is for you.”

Steve Schroyer

Principal, Schroyer Resources

“From Invisible to Icon is a must read for anyone desiring to achieve the next level professionally, personally or for the company they lead. A modern day, relatable success story and proven blueprint to guide your journey from what you do to ‘who you are and how you do it.’  If stepping out of the shadows and into the bright lights of center stage is for you, this book is a perfect guide.”

Randy Anderson

Cofounder and COO, Modexus LLC

“In this increasingly noisy and competitive business world, how do some experts become known as the superstar in their field?  In From Invisible to Icon, John Fareed offers valuable insights and real-world steps you can take to differentiate and position yourself to be that person.”

Jim Burba

Producer, cofounder Burba Hotel Network, co-author of Smart Partners

“Some people are born with a silver spoon.  Some people attach themselves to others and ‘inherit’ that silver spoon.  And then there are others like John Fareed who craft their own silver spoon.  I’ve had the distinct pleasure and honor to work with John and consider him a master craftsman in that regard.  Nothing but the utmost of respect and admiration for his work.”

Mark H. Brezinski

Serial Entrepreneur, Author and one of Nation’s Restaurant News Top Influencers

“John Fareed knows personal branding. I took so many real ideas from his book that I kept saying ‘yeah!,’ because they just made sense. The principles were easy to grasp and implement. I’ve already rolled many of his concepts into both my annual and long-term personal growth plans. I am ordering copies for friends.”

Matthew Kent

President & CEO, Meteor Crater Enterprises

“Whether you’re an aspiring entrepreneur, a seasoned professional, or simply someone looking to elevate their personal brand, this book is for you. John Fareed’s expertise shines through, making From Invisible to Icon an invaluable resource.”

Mike Palmer

Managing Partner, Ho’okipa Partners LLC

“From Invisible to Icon, which describes John Fareed’s journey from small town Georgia to global hotel authority, is inspiring, entertaining and contains the wisdom and practical knowledge needed for anyone trying to make a name in any industry.”

Andrea Belfanti

CEO, International Society of Hospitality Consultants
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John Fareed

Author of From Invisible to Icon—How to Become a Known Expert in Your Industry, is a personal branding and performance coach, and a highly sought-after keynote speaker.
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